OBJECTIVE

Reach a wide audience and generate tune-in and social conversation by positioning Cruel Summer as Freeform’s own must-see, psychological thriller.

STRATEGY

Make the disappearance of Kate Wallis and the suspicion of Jeanette Turner’s involvement feel real with worldbuilding content that transported fans back to the mid-nineties — a time where we got our news and gossip from neighbors, Hard Copy, and hid behind AOL chat rooms.

Social