Creative content studio 3AM, part of entertainment marketing firm Wild Card Creative Group, is launching a new TikTok studio to give clients access to “world-class, bespoke solutions and support the creator class,” the company announced Thursday.

Entertainment marketing agency Wild Card Creative Group (WCCG) has formed a strategic partnership with production company Skip Film. The addition of Skip Film bolsters the company’s already formidable editorial services.

Justin King-Hall has joined Los Angeles-based entertainment marketing agency Wild Card Creative Group as senior vice president, creative director for the company’s editorial division.

As Chief Marketing Officer of the entertainment marketing agency Wild Card Creative Group and director of its content studio, 3AM, Tara DeVeaux thinks a lot about what inspires a viewer to become a loyal fan.

3AM's Tynesha Williams recounts how a 'crazy' good idea came to life.

Ty Williams spoke with Televisionation's Screen Culture podcast to share key professional experiences, from creating a successful Super Bowl ad to becoming a leader in developing immersive worldbuilding campaigns for film, TV and brand properties.

In her new role, Weiss-Calamar will lead the social team’s client relationships, optimize the social unit’s creative and production process and oversee campaign strategy development with Wild Card’s insights team.

In his new role, Carver will collaborate with all departments to ideate and execute campaigns that immerse audiences into entertainment, gaming and brand worlds through social, digital, experiential and content-driven creative.

Tynesha will be tasked with integrating Wild Card Creative Group’s social team into 3AM, expanding the creative department, nurturing creative leaders and teams, and growing the brand business.

The national campaign is from the Ad Council, CDC and 3AM.

National Campaign from the Ad Council, CDC and 3AM encourages all Americans to see the person behind the face mask.

Created by 3AM, a division of Los Angeles-based Wild Card creative agency, this integrated platform features prominent Black celebrities sharing their stories to encourage everyone to see the real person behind their face mask.

3AM, a division of entertainment agency Wild Card Creative Group, developed the PSAs under the aegis of the Ad Council on behalf of the Centers for Disease Control and Prevention and the U.S. Department of Health and Human Services.

“You Will See Me,” a new PSA from the Ad Council and the CDC created out of 3AM and its production arm Wild Card, depicts various stars from the entertainment and sports world wearing face coverings while boldly reciting those words.

ANA spoke with Tara Deveaux and Shawn Shahani of Wild Card about a new study on world building and consumer behavior. They shared what marketers could learn from Hollywood producers, and gave tips on creating a world of engagement around your brand.

As confinement continues in most parts of the world, Muse by Clio is checking in with creative people to see how they're faring. Here's an update from Tara DeVeaux, CMO of Wild Card Creative Group in Los Angeles.

Wild Card's Head of Insights, Shawn Shahani, details how to navigate the new normal.

DeHaven will be tasked with overseeing the creative function and vision for 3AM, growing the business and building a team environment delivering on the agency’s vision of the future of entertainment marketing.

3AM has stood out by creating content that plays less like marketing and more like an extension of the film being promoted.

Part of Fox’s marketing campaign for the sci-fi thriller Alien: Covenant, this faux commercial, released last spring, gave real-world fans the opportunity to experience the potential of artificial intelligence. “Meet Walter” amassed 10 million views.

If Marvel Entertainment has taught what a well-timed teaser and an expertly soundtracked trailer can do for movie marketing, then 3AM and Ridley Scott have done just as much with thoughtful, complementary creative content.

The 2017 Clio Music Awards presents a silver medal for 3AM's "Meet Walter" campaign and a bronze medal for Wild Card's "Alien: Covenant" teaser.

This gorgeous new short film, Nexus Dawn, is over six minutes long and serves as the perfect way to establish the atmosphere and tone of the next Blade Runner installment.

There’s a change occurring in the industry right now, however, that has warped how we perceive film marketing: the short film explainer.

Murder on the Orient Express relies on the suspense that comes from the unknown. The trailer not only respects that, but plays into the motif, making every character feel just as culpable as the last.

Eschewing the tried-and-tested trailer format, the films promote the main event without using clips of the feature, but instead using all original content and parallel narratives.

Mommy dearest never had to deal with hostile alien threats, but maybe MUTHER can help. That’s the oh-so-clever name of the onboard A.I. calling the shots in Alien: Covenant, the latest in Ridley Scott’s Alien franchise.

Before a major Hollywood drama like American Sniper can rile up the movie critics and charm the members of the Academy, it usually crosses the desk of Nick Temple.

Wild Card founder/CEO Nick Temple tells The Hollywood Reporter the agency and Warner Bros., with whom they have a long-standing relationship, collaborated to make this second look at the film a piece focused on Cooper's character and larger themes.

The key to creating that engaging content, says Temple, is emphasis is on establishing a tone and evoking emotion instead of flat-out showing what a movie's about."What I never responded to favorably [in trailers] is stuff that feels expected."

Ridley Scott’s commercial production company RSA Films and movie ad agency Wild Card have launched 3 AM, a specialized consultancy firm geared to develop new forms of content and marketing for global audiences.

When Nick Temple and his Wild Card Creative Advertising team moved into their current modernist offices in Culver City, the idea was to give his 40 or so employees ample room to roam, and not feel constricted by conventional corporate confines.

Actress Lin Shaye (The Signal, Insidious 1 & 2, There's Something about Mary...) Trailer Editor Nick Temple (Edge of Tomorrow, Dawn of the Planet of the Apes, X-Men: Days of Future Past...) chat on The Matthew Aaron Show.