adidas x Ninja

Loaded | adidas Originals
The first ever shoe collab for a gamer.
Ninja x adidas Originals | Hero Animation Video | Chase the Spark
adidas x Ninja

We partnered with Loaded and adidas Originals to announce the first collaboration between the adidas Brand and Tyler “Ninja” Blevins. A truly game-changing moment – one which celebrated gamers in a way that had never been done before.

In close collaboration with the Adidas social team and Loaded we developed a social media plan across owned channels to maximize press and create a frenzy amongst his audience.

IG Story Announcement