For its inaugural year, Netflix is a Joke: The Festival needed to create a monumental experience across 300 shows at 35 venues around LA. That's a lot of ground to cover – especially with weekday traffic.

So we created digital billboards, in-venue assets, and original pre-show content that brought the world of Netflix to IRL. From Dodger Stadium to Hollywood Bowl to an outdoor experience at the Hollywood Palladium, the campaign set the stage for comedians like John Mulaney, Tina Fey, and Seth Rogen – transforming the entire city into a festival ground.